New Social Media Strategies Email Course: Join Us for 25 Days of Social Media Tips

What are you working on today?

One of our goals at Buffer is to always be iterating and experimenting with what we do on social media. We’re up for trying all sorts of different strategies! And many of these end up revealing great opportunities to growth.

What are you working on today? This week? This month?

We’d love to help with some ideas!

We’ve collected all our best and favorite social media strategies—real-life tips that people are trying today on social media, and finding great success! We’re excited to deliver these strategies to you in a free daily email.

Join us for 25 days of social media strategies!

Social Media Strategies email course banner Social Media Strategies email course

Join us for 25 days of social media strategies!

We’d count it an amazing privilege to share with you these strategies over the next several days. You can join for free by visiting the landing page below.

Join this course — 25 unique, actionable social media tips, delivered a day-at-a-time, for free!

buttonEmail course landing page

We’ll send you one email per day, Monday through Friday, for the next 25 days.

Each email contains a quick social media strategy you can implement in minutes.

These are real strategies that we’re using at Buffer or we’re keen to put into practice. We’ve relied on some really amazing folks who are blazing trails on social media marketing and coming up with some really stellar ideas!

All of the lessons contain detailed info on how to take action.

Many of the lessons include a short video tutorial!

(We’d love to hear how these videos feel for you. Are they helpful?)

The full course listing

Here’s a sneak peek at what’s in store for the course. We’ll be sending out these 25 lessons, complete with detailed instructions, video tips, and bonus info every day.

  1. Share the same content multiple times
  2. Include an animated GIF in “thank you” tweets
  3. Add to your Buffer in bulk
  4. Move your social sharing buttons around (or get rid of ’em)
  5. Use current events to boost your Facebook post visibility
  6. Use BuzzSumo to see who’s sharing your content
  7. Use a dummy account to save a reservoir of validated tweets and updates
  8. Tweet to landing pages with specific asks
  9. Include an image in your tweets
  10. Ask questions
  11. Monitor and analyze your followers with SocialRank
  12. Enlist a group of supporters to engage with your content
  13. Find and engage with influencers in your area
  14. Get your team sharing with you and for you
  15. Reserve your name on all social media platforms
  16. Schedule routine drive-bys of your social media accounts
  17. Respond to everyone within 24 hours
  18. Go to your archives to share evergreen content
  19. Choose 1 to 3 areas of expertise
  20. Keep the same name, profile, pic, imagery, and look across your social profiles
  21. Use as many of these 7 Twitter bio tips as possible in your bio
  22. Test your posting frequency. Here’re some ideas. :)
  23. Create a 4:1 ratio of types of tweets/updates
  24. Determine best times to post, using Buffer’s optimal timing tool
  25. Reach out to the people mentioned in your articles

A sample lesson

We’re keen to make sure that you get just the info you want from these emails, so I’m happy to share here a sample of one of the lessons from the course. Here’s strategy #1: Share the same content multiple times.

The mobile version:

Mobile screenshot - email course strategy

The desktop version:

Email example

And here’s the full text:

Share the same content multiple times

Your content rocks, and people are excited to see it!

What happens though is that so much rockin’ content lands on social media every second that a person can’t possibly catch it all. (pokemon)

At Buffer, we reach 5% of our followers with a tweet and 2% of Facebook fans with a new update.

So, share your story multiple times in order to reach those who missed it the first time!

Change up your message: alternate the headline, grab a pullquote, share an image, etc. so that you have something new to share (and can learn what resonates most by checking analytics after).

Here’s how:


Come up with some sort of sharing schedule. Here’s ours (feel free to steal):

Cheering for you,

Kevan and the Buffer team

P.S. How many times can you reshare? A Wisemetrics study found that, on average, the second tweet gets 86% as much performance as the first one, and even after 6 repetitions, you’re still at 67% of the first tweet.

And here’s the video we’ve linked to.


F.A.Q. – Frequently Asked Questions about this course

Does the course cost anything?

It’s 100% free!

We’re excited to give these strategies away in hopes that might be helpful for you and your marketing efforts.

Who is it for?

Everyone! It’s not tied to Buffer accounts at all, so both current Buffer users and yet-to-be Buffer users can join.

What happens at the end of the 25 days?

At the end of the 25-day course, I’d love to share any extra strategies that came my way during our time together. I’ll send those along when we’re finished. And I’d love to hear any feedback you have on the course itself!

Will you be signing me up for other newsletters or lists, too?

No, we will not sign you up for other email lists without your express permission. Your email’s safe with us. :)

Help! I haven’t received my confirmation email yet!

If you can let us know the email you signed up with, I’d be happy to look you up in our system to see if all’s in working order. The first email should be headed your way shortly after signup, or first thing on Monday if you’ve signed up on the weekend. If you’re yet to see anything, I’d be very happy to investigate for you!

(Often times, some folks experience a bit more of a delay than others, depending on email service provider.)

We’d love to invite you to join this course!

It’d be a real privilege to share these social media strategies with you and to have the chance to connect with you over the next 25 days.

If this course interests you at all, you can sign up directly from the landing page!


Excited for the chance to share with you!

Feel free to leave any thoughts, questions, or comments here on the article, and I’ll hop right on them!

Image sources: Startup Stock Photos, Pablo, IconFinder

The post New Social Media Strategies Email Course: Join Us for 25 Days of Social Media Tips appeared first on Social.

White-Rodgers Intell-Ignition boards

Hi. I am a Newbie to this site. I own apartment buildings in Culver City, CA, and in one I have four American Standard A/C units, model ADD1A060A9361AA. The one bedroom apartment units are two on top, over two below. These units are about 5 years old. The condenser units are on the roof; the balance of each A/C unit is in a dedicated closet in each unit. I have had two White-Rodgers Intell-Ignition boards DD-C 50A65-476 in two of the units short and burn. The system A/C installer replaced the first failed board and thought it was just a fluke. My current A/C man, who came out and looked at the SECOND failed board said he thought the relay in the transformer failed and caused the fire on the board. Is there a known problem with these White-Rodgers Intell-Ignition boards? Is this something that I should send a flare up on, and to whom? Should I contact White-Rodgers, and how???

No Power at Irrigation Pump

My irrigation pump was running fine until it tripped my breaker twice over the course of a few days.

Now it won’t turn on at all.

The power is on a dedicated circuit, dual pole 20amp. It comes out of the box to a switch and then in the ground and to the pump.

I used a meter to test the voltage at the pump and it is zero. At the switch, it is a constant 240.

Is it possible to have power at the switch, but no power at the pump and have a happy breaker?

If their is a short in the ground, wouldn’t the breaker stay popped?

Thanks in advance.

Name that duct work

I will soon be hooking up four new flexible duct lines, already roughed in. I’ll be connecting them to hard ducting.

I have two take-offs with adjustable dampers that are preformed at the flange to fit hard duct. I need to know what the things are called before I can hunt for the ones I need.

Here’s a pic. It’ll type a thousand words.

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Size:  33.8 KB

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How to Hire a Social Media Manager: The 12 Bedrock Habits That the Best Managers Have in Common

What makes a great social media manager?

More specifically, what habits make an effective social media manager?

What do the best social media managers practice every day that makes them amazing at what they do?

There seems to be a lot of good advice out there about the best social media tactics used by marketers—tactics that might work great right away but are often not sustainable.

I was keen to find the best habits. And to understand what traits would help a person become more effective as a social media manager. I’m excited to share with you what I found.

 hire social media manager

How to Hire a Social Media Manager

Why is it important to hire a good social media manager?

social media job growth

There have even been discussions of having a Chief Social Officer as an official role in companies.

Social media has grown into its own career path. And while there are resources that teach social media tactics, they don’t explain the traits that make for a successful social media manager. This makes it difficult for someone who wants to take a career path in social marketing and for hiring managers to hire an effective social media manager.

Social media managers have a variety of responsibilities including:

  1. Managing a publishing calendar
  2. Scheduling posts
  3. Curating content
  4. Engaging with customers and partners
  5. Listening to networks for brand mentions and keywords
  6. Reviewing analytics and determining next steps
  7. Following up with connections and on projects.
  8. Check in with the rest of the company for announcements to publish and
  9. Running experiments to optimize social media posts

And that’s not even all of it.

If we think about software engineering, we can’t teach someone C++ and expect her to be an effective engineer. She must learn and develop the mental frameworks necessary to work through problems.

Likewise, we can’t teach someone to put sentences together and expect him to be an effective writer. He must develop his own methods of thinking and understand who he’s writing for.

So how do we develop those mental frameworks to become more effective at managing social media?

I dug in to figure out the habits of the most effective social media managers.

Be in the business of content.

1. Have go-to sources to curate great content.

Curation is a cornerstone of social media marketing and also one of the most time-consuming tasks. Great social media managers devour content and know where to find amazing content that would interest their followers. No need to search, you know where it’s at.

Kevan Lee of Buffer keeps a collection of RSS feeds in Feedly to help with curating his monthly newsletter. This is what his feedly collection looks like:

kevan lee feedly

To save time, Neil Patel suggests curating in batches. To avoid content consumption consuming your whole day, assign a specific block of time dedicated to curation, say 9am-10am. Once it hits 10am, move on to the next thing.

How to develop this habit:

  1. Create a feedly account and add your favorite RSS feeds to it.
  2. Have a list of non-RSS websites where you consistently find high-quality content.
  3. Set aside a specific time to consume and curate content.
  4. Consume said content.
  5. Curate amazing pieces.
  6. Repeat steps 3-5.

2. Always be in ideation mode.

One of the toughest feelings in social media is running out of post ideas. An effective marketer is always in ideation mode. Whether that means getting ideas while we’re on a walk and see kids playing or while in line for ice cream and noticing how the shop does customer service

It’s about making connections between things over different time periods or different disciplines.

Maria Popova of Brain Pickings, a self-titled “reader who writes,” publishes three blog posts a day, Monday-Friday, and most all of her posts are 1,000 words or more (often, much more). She’s able to produce such a large volume of content because she actively makes connections between ideas as she reads.

Brain Pickings

By being in ideation mode, we will constantly have ideas running through our minds which can result in blog posts, social updates, and a healthy social media publishing pipeline.

How to develop this habit:

  1. As you go about your day, be aware of what’s going on around you.
  2. Think about how your experiences could be tied back to a piece of content.
  3. Analyze scenarios to find a perspective in which a story can be told.
  4. Write down any and all ideas you have (I like to use Evernote).
  5. Stay in ideation mode.

3. Keep a swipe file.

Keep a collection of tested and proven advertising assets like headlines, graphics, and frameworks – often referred to as a swipe file.

Leo Widrich, co-founder of Buffer, embraces the idea of copying the hell out of others. Likewise, Austin Kleon, author of Steal Like An Artist, explains that everything is a remix, and keeps his own swipe file for inspiration.

I’ve been growing my own swipe file with headline formulas and notes from books I’ve read.

Screenshot 2015-07-20 10.28.00

As a social media manager, here are a few things to collect:

How to develop this habit:

  1. Be aware of great copy and images as you consume content.
  2. Take screenshots when you see a good image or ad and save them into an Evernote folder, or a folder on your desktop.
  3. Copy and paste great headlines into a file for future reference.
  4. Most importantly, keep collecting content that’s inspiration for your own creative process.

Focus on good communication.

4. Listen to what’s going on on social.

Some managers forget the “social” in social media and don’t engage with their supporters. By listening to what’s going on with social media, we can find out what people are saying about our brand and engage with them.

JetBlue has demonstrated that social listening is a high priority for them. They have a team of over 25 employees that specifically handle social media listening and communicating with customers on Twitter. They’ve even staged a welcome home parade for one of their customers after reading a tweet about her flight home.

Keep your eyes and ears open for what users are saying about your brand so you can catch them when they’re thinking of you.

How to develop this habit:

  1. Set up alerts for your brand name (and various spellings of it) on Mention, Buzzsumo, or Google Alerts.
  2. Set aside 30 minutes a day to review and respond to mentions of your company.

5. Be a relationship-builder.

Entrepreneurs inherently understand that relationships and interacting with a wide range of people are crucial for a successful business. Social media managers must treat relationships on social as an important part of growing a business. These relationships include competitors, investors, customers, employees, members of the media, potential clients, and so on.

In addition to social listening and engaging, we should be intentional in networking and building relationships. We should focus on giving – helping and serving – rather than trying to make a quick buck off our supporters.

focus on giving

Jeremy Levine, Founder and CEO of Playdraft, made it a high priority to build relationships with investors and executives on Twitter. As a result, he made connections with three of the biggest names in the startup world.

How to build this habit (hat tip to social media examiner):

  1. Define the type of people you want to connect with – potential customers, influencers, current customers, businesses, etc.
  2. Come up with a list of 20 people who you want to develop a relationship with. It could be a customer who has engaged with you on Twitter multiple times, a business you’re hope to close a deal with in the future, or an influencer.
  3. Set aside an hour each week to interact with your top 50 contacts whether that be through social media or a written note.
  4. Repeat those three steps every week.

6. Collaborate with team members.

It’s normal for social media to be handled by an entire team now, so it’s important to have that team working together seamlessly. An effective social media manager isn’t just focused on their own ideas, but is also open to the ideas of their teammates (whether or not they’re on the social media team).

If team members have ideas for social, don’t turn them down. Hear them out even if you completely disagree. You never know if you’ll get some new ideas from them.

This is a concept known as synergizing – working with someone with a completely different view. When two opposing views collaborate, then their combined efforts would be worth more than the sum of the parts. 1+1 could potentially equal 3.


Social media isn’t a one player game. We can only write so many blog posts and curate so many pieces of content by ourselves. So we should rely on others to help us. To be effective at social media, we must be open to implementing new ideas from new people.

How to develop this habit:

  1. Schedule a monthly brainstorm meeting.
  2. Have every attendee spend 10 minutes writing down all their ideas.
  3. Go around and share the ideas with the group. Record every idea.
  4. Set aside the ideas that the group likes best from those.
  5. Use the prioritized list to learn more about the idea and brainstorm ideas off of it.

Buffer’s Awesome and business accounts let your entire team contribute to publishing content on social profiles. Slack is the go-to communication tool for team members to drop ideas as they come to mind. There are various tools to help social media teams work more effective, find what works for your team and run with it.

Be analytical.

7. Always be testing.

An effective social media marketer is metrics-driven and curious and wants to find out how to do things better. We want to get the most out of our work, so we should test and optimize our social efforts.

“What if we try this type of headline? Or this hashtag? Or a GIF instead of a static photo? Or a video?!”

Brittany Leaning, content strategist at HubSpot and co-author of Twitter for Dummies, says we should “test everything!”

Testing is important because your audience is not static. Your audience or their preferences might change and it’s important to be aware of those changes. A/B testing will keep your social efforts evolving with them. Buffer does a great job of this and goes in depth about how you can test your social media channels.

How to develop this habit:

  1. Come up with the variables you want to test.
  2. Determine how long you will test each variable for.
  3. Craft social media updates for each variable.
  4. Publish variations and record the results.
  5. Repeat for next set of variables.

It helps to have a backlog of ideas to test and consistently revisit, reflect, and take action on each test.

8. Measure and analyze metrics to understand what to do more of.

Effective social media managers are analytical and can look at social media engagement metrics, analyze them, and draw actionable information. This means looking into reach, sharing, lead generation, and sales metrics, associating them with experiments you ran and understanding what worked and what didn’t, then setting a goal moving forward.

Analyzing results and ROI allows you to understand what works and build a playbook around your efforts, making it repeatable and scalable to grow the business.

Here’s how HubSpot’s social dashboard looks. We can pull reports as often as we’d like to review our performance.

Screenshot 2015-07-20 10.40.33

How to develop this habit:

  1. Determine what your most important metric is.
  2. Set up the tools you need to measure – whether it’s natively in Facebook Insights or Twitter Analytics or through an external tool like Buffer or HubSpot.
  3. Block out time to review the data.
  4. Decide what your next action(s) will be to improve that metric based off that data.

Systemize your work.

9. Document your processes.

There are various aspects to go into crafting the perfect social media post, but it’s a lot to remember. An effective social media marketer documents their processes of curation, creation, and publishing – a checklist if you will – of exactly what they do and how they do it.

The growth team at Sidekick documents everything. We have playbooks for content creation, content promotion, social media, and various other projects, so a new hire can look at the documentation and quickly jump into the project. Likewise, if we ever need to jump back to an old project, we know what to do.

Here are some questions to ask when creating your social media processes:

  • What process do you use to curate content?
  • How do you come up with a headline?
  • What type of image do you use?
  • What tool do you use to schedule the piece of content to be published?
  • What reports do you pull?
  • How do you manipulate the data?

Make it into a process and document it so anyone can do it and know what to look for.

How to develop this habit:

  1. Create templates for documenting your process.
  2. As you work through a project, ask yourself, “Is this repeatable?”
  3. After you complete the project, ask yourself if what you just completed is something you expect to keep doing.
  4. If so, write down what you did step-by-step.
  5. Refine the documentation as you continue to perform the task and repeat the project.

10. Automate tasks.

Social media managers already have a lot to do, so to be more effective, they automate what they can.

Here’s an example for curation:

Screenshot 2015-07-20 09.50.53

You can also use services like Simply measured and SumAll to schedule and automate your social media reports.

How to develop this habit:

  1. Continue doing projects.
  2. Note tasks you find yourself repeating.
  3. Use services like If This Then That or Zapier to automate those tasks.

11. Create a work cadence and stick to it.

It’s easy to get overwhelmed with all the tasks that come with being a social media marketer. It helps to set aside blocks of time for each task throughout the week so you know what to do and when to do it.

Michael Hyatt, a writer on productivity and social media, suggest controlling your time by designing your ideal week.

michael hyatt ideal week

By sticking to this schedule you set for yourself, you set time limits on each task and avoid wasting time.


12. Improvise.

Sometimes we can get so deep into routine, and focused on being effective, that we forget things won’t always work out the way we planned.

A customer might unexpectedly tweet a negative comment. A competitor might publicly challenge your company. In these cases, it’s important to remain calm and understand how to respond with the company’s best interests in mind.

In some cases, a random event might be an opportunity to make noise on social media. Take a look at how Oreo took advantage of the Super Bowl blackout with a tweet.


Sarah Hofstetter, president of 360i, the agency that handled game-day tweeting for Oreo, told Buzzfeed, “The big question is, what happens when everything changes, when you go off script? That was where it got fun.”

How to develop this habit:

  1. Break out of routine every now and then and play your day by ear.
  2. Start your morning off differently.
  3. Change up your workout.
  4. Take a dance class.
  5. As you try new things, your mind will learn to make new connections, and your ability to improvise will improve.

Conclusion – Build Better Social Media Habits

As we strive to accomplish our goals, we’re always learning to become more effective in what we do.

Effectiveness isn’t improved by simple tactics, but by developing good habits that become second nature to us.

To become more effective social media managers, we have to think past the publishing and pretty pictures and “17 ways to grow your Twitter following.” It’s less about tactics and more about long-term habits and strategies. As stated in the Seven Habits of Highly Effective People by Stephen Covey, “We are what we repeatedly do.”

An important thing to note is that you shouldn’t try to build all of these habits at the same time. Figure out which habit would be most impactful for the company and work from there.

What habits are you working on? Are there any habits you would recommend? I’d love to hear your thoughts in the comments below.

Image sources: OfferpopSidekickMichael HyattOreo Twitter, Pablo, Unsplash, IconFinder

The post How to Hire a Social Media Manager: The 12 Bedrock Habits That the Best Managers Have in Common appeared first on Social.

Boiler debris

Pulled this out of the firebox of a Parker steam water tube boiler today. Won’t be able to open it up for another 6 months but there looks to be a bit of it visable from the sightglass. It is non-metallic. Carbon maybe? Any ideas as to what it is and what causes it?

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Gfci plug into gfci receptacle

Some devices come with a built in gfci adapter. Will these still work properly if you plug it into a gfci receptacle?

Secondly, if water gets into a normal receptacle, what could happen? Sparks, just a short circuit? Ie if you have a gfci device plugged into a normal receptacle but water gets into the normal receptacle

– will the device pick it up

– what happens in the normal receptacle