Why do we trick ourselves into thinking that Candidate A has solutions to decades-old challenges, asks Royson James.
Social media evolves every day.
At Buffer, we’re so grateful to be part of social media’s rapid evolution, and we’re so inspired by all the tactics and strategies we hear from you, our audience, on your social media journey.
As a result, we’re able to grow Buffer’s product and make it even more useful for you. Here are 10 new elements you can find in your Buffer account right now that we hope will move your social media marketing forward.
Note: If you’ve got a change—big or small—that would improve your Buffer experience, we’d love to hear about it. See what other customers are sharing and add your vote or new idea. You can also email us or reach us on Twitter anytime at all!
1. Perfect timing: Try our Optimal Scheduling tool
Have you ever wondered what the perfect time to schedule your updates is? The Buffer Optimal Scheduling tool can help you find out!
What it does: Just choose the profile you’d like to optimize, and submit!
We look at the past 5,000 interactions (e.g. likes, favorites, clicks, etc.) you’ve had on your profile as well as similar profiles in the same timezone. We then plot these according to your timezone in a 24-hour period, to see when most interactions have happened.
Then you can choose to replace your existing schedule in one click, or use these times to make manual changes to your Buffer schedule.
Why you might use it: We’re constantly learning more about the methods and research to find the best times to post, but your own, individual data is likely to give your content its best chance for success.
Where to find it in Buffer: Anyone can find their optimal posting times using this tool, whether or not you have a Buffer account! Find this Buffer feature right here.
2. Get more from your content: Share multiple times with the Power Scheduler
So you’ve got an awesome new piece of content. I bet you might want to share it to all your different social networks, maybe with different messaging and timing for each? Possibly even a few different times on the same network? Buffer’s Power Scheduler has got you covered!
What it does: The Power Scheduler allows you to take one piece of content and create your own custom schedule for it. Choose your networks, create your ideal schedule and optimize each post exactly the way you want it—all on one page. All your updates will go right into your Buffer queue!
Why you might use it: We’ve shared a lot of research about the power of sharing content more than once—it can help you hit multiple time zones and drastically increase your traffic. We hope the Power Scheduler makes it easy and fun!
Where to find it in Buffer: You can find the Power Scheduler through the Buffer extension—just locate a piece of content that you’d like to share and navigate over to the “Power Scheduler” tab. Here’s a video that explains more:
3. Picture-perfect Facebook posts: Upload a custom thumbnail
We’re excited to add a feature that can make your Facebook posts even more customized: the ability to upload custom thumbnails when sharing links!
What it does: Now, whenever you’re sharing a link on Buffer (through the web dashboard or the extensions), in addition to selecting a thumbnail from the images found on the page, you’ll also be able to upload a custom one.
Why you might use it: Putting your best foot forward on Facebook can be a delicate process—especially with everything we know about the Facebook algorithm and what makes an idea Facebook post. We’ve had a lot of success experimenting with custom thumbnails that help your audience understand what to expect when they click!
Where to find it in Buffer: When you choose a link to share on Facebook, you’ll see a preview of your post. Hover over the center of the thumbnail preview, and click the upload button that appears!
Here’s how your custom thumbnail post will show up on Facebook:
Cool bonus: This feature works for LinkedIn, too!
4. Share your commentary: Retweet with comment
What it does: This feature allows you to add an up to 140-character comment in your retweet while still referencing the original tweet—no more character count frustration trying to squeeze your thoughts in before the retweet.
Why you might use it: Retweets are a great way to engage with your following, build community, and catch the eye of influencers in your field. And since retweet with comment gives you more room to share your thoughts, there’s even more opportunity with them now!
Where to find it in Buffer: First, make sure you have the Buffer extension installed on your browser—it’s the easiest way to share from anywhere. It will also a little Buffer button into every post in your Twitter feed. Use it to retweet or add your comment for a modified retweet:
Your retweet with comment will show up in the Twitter feed like this:
5. Find the perfect GIF with the Buffer GIF Mood Board
One of my very favorite new projects is the Buffer GIF Mood Board. Who doesn’t love a good GIF?
What it does: This very animated project collects upbeat, safe-for-work GIFs in one spot that makes it easy to share them to social media through Buffer.
Why you might use it: GIFs are a dynamic, fun way to engage with your audience, thank your fans, tell a story and more! They also look pretty compelling in a crowded social media feed.
Where to find it in Buffer: Find all the GIFs right here!
6. Customize your content stream: Dismiss button for Feeds
Great content comes from many places, and the Buffer Awesome plan helps you organize it all in one place with Buffer Feeds—the ability to add RSS feeds to your Buffer social profiles and share directly from the dashboard.
What it does: Our most recent change adds a dismiss button to Feeds, so you can share great links directly from your favorite sites and dismiss the links that don’t fit your strategy. We wrote a lot more about the process of making this change here.
Why you might use it: Content curation is a perfect way to establish thought leadership, show appreciation to content creators, and well, share great stuff! The dismiss button is a simple change that we hope will keep your Feeds area clean and uncluttered, plus give you a nice sense of completion when you’ve gone through all your posts for the day or week!
7. Stand out on social media with videos and GIFs
Did you know you can upload, share, and schedule videos and GIFs from Buffer to all your social media networks?
What it does: With Buffer for Video, you can upload a video once, on your schedule, and share it to multiple social media networks at the time that’s right for you and your audience.
Why you might use it:
- The number of videos in Facebook feeds has grown by 360%
- 82% of Twitter users watch video content on Twitter
- Globally, people are posting 75% more videos to Facebook
- 50% of Americans who use Facebook on a daily basis watch at least 1 video every day
Where to find it in Buffer: Buffer for Video is in all Buffer accounts! To get started, select a video file from your computer and drop it into the Buffer composer window. Follow along with this quick video to get all the details:
8. Create lightning-fast social media images with Pablo
Ever since we launched Pablo, our friendly social media image-maker, we’ve gotten tons of great feedback from many of you on how we can make this tool even more useful for you.
And we’re happy to oblige! Now you can make 3 different types of images in Pablo—perfect for all social media networks.
You can also right-click an image or quote to quickly work with it in Pablo.
What it does: With Pablo, anyone can create engaging images. No sign-in, no design experience and no money needed. Type any text you’d like into the text box and choose an image as a background.
You can make the text larger or smaller, change your font type or color, switch the photo to blurred or black-and-white, move things around, and add a secondary line of text or even an icon!
When you get your image looking the way you want it, you’re done! With one click, you can share to Twitter, Facebook, or add your creation to your Buffer queue. You can also download the image to use in a blog post, social media post or anywhere you like.
Why you might use it: We’ve found that oftentimes images are the hook that draws more clicks, shares, and favorites on social media. And a number of marketing studies report the same:
- Blog posts with images receive 94% more views than those without images
- Having at least one image in a post leads to more than double the shares on Facebook and Twitter
- Using an image on Twitter increases retweets by 28% and favorites by 36%
Where to find it in Buffer: Pablo is a standalone tool free for anyone to use—find it right here.
9. Make analytics-driven decisions with Buffer for Business
If you’re working with a team, we believe Buffer for Business is the best way to drive traffic, increase fan engagement and save time on social media. And now we’re giving new users a month to explore all that it has to offer!
What it does: Buffer for Business builds on our simple sharing system with lots more power, including team management, deep analytics and more.
- Detailed analytics: With comparison features, sorting and aggregated stats
- Team collaboration: With approval features, admin rights and more team members
- Team collaboration: Add a new team member as either a Manager or a Contributor, with different privileges for each role
- Insights: See at a glance how you’re doing and where you’re headed
- Exporting: Grab all your data anytime and add them to your reports with the click of a button
Why you might use it: We all want success—and that means gauging our performance. Whether you’re benchmarking for yourself or creating a report for a client or boss, it’s vital to know which stats matter—and how to measure them so you can achieve your goals.
Where to find it in Buffer: If you’re new to Buffer, adding to your team, or interested in getting more insight into your performance, we’d love for you to give Buffer for Business a try!
10. Optimize your Pinterest sharing with ideal images
This year, we were lucky enough to be able to add Pinterest sharing to our network offerings at Buffer. Since then we’ve gotten lots of great feedback and been able to make our Pinterest posting even more seamless for you.
What it does: Our most recent change pulls all Pin-able images from a page into a easy-to-choose gallery the moment you choose Pinterest as your network of choice for sharing. Now you can see exactly what your image will look like on Pinterest and choose the image mostly likely to resonate with your audience.
Why you might use it: There’s a specific art and science to the creation of a viral Pin. Everything from color to size to subject matter factors in to how far your Pin might spread. We’d love to help you increase the odds of success!
Where to find it in Buffer: Buffer Awesome and Buffer for Business customers can post and schedule to Pinterest, in addition to Facebook, Twitter, LinkedIn and Google+. Hooray for one-stop social media publishing!
Over to you!
Have you noticed any of these new elements in your Buffer account? We’d be keen to hear how your experience has been with them.
And if you’ve got a change—big or small—that would improve your Buffer experience, we’d love to hear about it. See what other customers are sharing and add your vote or new idea. You can also email us or reach us on Twitter anytime at all!
The post 10 New Marketing Tactics to Try Today (They’re All In Your Buffer Account!) appeared first on Social.
How fragile is an AC lineset? And any tips on how to isolate it from rubbing against stuff would be appreciated.
Mayor John Tory says the city may look to raise rents or other measures in response to the province trying to claw back property taxes.
Ever since we wrote The Ultimate Guide to Mobile Social Media, we’ve been itching to dig deeper into mobile social strategies.
After all, the evidence that we’re only growing more addicted to our cell phones is undeniable:
- The average user looks at her or his mobile phone up to 221 times a day
- 90% of American adults have a mobile phone—and 64% own a smartphone
- 60% of social media time is spent on smartphones and tablets
- 75% of Twitter users are active on mobile
- 38% of Facebook users get there solely through mobile devices
So when our friends at bit.ly asked us to partner up for a webinar on the very topic of mobile social media, we were delighted to say yes. We’d love to invite you to join us Wednesday, Sept. 30 at 12:30 Eastern; 9:30 Pacific, when we’ll share lots of data about optimizing social for mobile and all the tactics you need to get started.
Here’s a preview of some of what we’ll be discussing. Hope to see you there!
Why Mobile Matters
Even knowing the above stats, it can be remarkably easy to underestimate the power our smartphones hold when it comes to marketing. I mean, I still work on a laptop for most of the day—maybe you do, too.
But beginning in early 2014, internet usage on mobile devices began to exceed desktop usage.
These days, more Google searches take place on mobile devices than on computers in 10 countries, including the U.S. And Goldman Sachs has predicted that the number of people making purchases on smartphones and tablets will grow to nearly half of all e-commerce by 2018.
Even better? The mobile web is super social! In a study of 2.4 million websites and more than 6 billion social signals, ShareThis determined that the mobile web is twice as social as desktop. (The numbers are even greater for iPhone users, who share at a three-times greater rate than desktop.)
Mobile users are ready—to share, to review, to chat, to shop. So the question is, how ready are you?
Is your content optimized? Are your social media posts mobile-ready?
I know I could use a little help in this area. Let’s see if we can find some tools and strategies to help out.
7 Tools to Optimize Your Site for Mobile
Before we can know if we’re ready, we might need to know what “mobile friendly” actually looks like.
“Imagine a user looking at your site on a mobile device. Can the user easily read your page and find the necessary information or is too hard to use?”
Google defines “mobile friendly” with these characteristics:
- Readable text without zooming
- Content sized to the screen (no horizontal scrolling required)
- Easy use of links and buttons
- The absence of applications like Flash that can make mobile sites hard to use.
When Portent tested a giant batch of leading sites last year according to these characteristics, 40% of them failed Google’s ‘mobile-friendly’ test.
So how does your site stack up? Know how your content looks and loads on mobile and tablets with these tools:
Site viewing tools
A super simple way to test on the most popular phone and tablet devices. Just enter an URL to have a look:
A heavy duty tool, Browserstack lets you test in real browsers and has iOS, Android and Opera mobile and tablet emulators to help you test across a large range of devices.
Responsive screen testing on monitors, tablets, smart phones, and more. (Screenfly is part of a suite of neat tools that allow you to wireframe, build sitemaps and more.)
Other mobile tools
4. Google’s Mobile Friendly Tester
If you’d really like a simple “yes or no” answer to the mobile readiness question, Google has your tool (and a great resource of mobile information, too)!
The World Wide Web Consortium (W3C) is an international community that develops standards for the Web, and their mobile checker offers a lot of great information as well as a score to see how well you’re faring.
A free visualization and testing tool, mobiReady not only shows you how your site looks on various devices but also gives you a score based on your mobile readiness and offers you lots of details on how exactly to improve:
Google Analytics can tell you a lot about where your traffic is coming from. For example, 35% of the Buffer Social blog’s traffic comes from mobile and tablet users. That’s a big chunk!
Diving even deeper, we can see exactly which devices are most popular with our audience (Apple devices make up almost 60%!):
7 Tactics to Build Mobile-Optimized Content
1. Understand your audience and their mobile patterns
One great thing to know as you get started building a mobile social strategy is how your audience uses mobile devices. What types do they use to read your content, and when? Are they in bed? At work? In front of the TV?
Here’s some great info from IDG on some overall mobile and tablet patterns—the full infographic has even more helpful data about how customers use mobile and what for.
Once you know that, you can schedule your distribution accordingly. (Maybe Buffer’s Optimal Scheduling tool can help?)
2. Start small
We’re big fans of epic content here at Buffer. But when you’re optimizing for mobile, it might be better to think small.
Many mobile thinkers recommend a total overhaul of the way we tell stories. When you plan your next major project for mobile platforms, you could try “chunkifying” your content by presenting it in mobile-friendly pieces: Start small with tweet-like messaging and grow into more in-depth pieces, rather than beginning with long-form articles and crunching them down.
You can add structure to each piece through facts, quotes, statistics, events or images.
3. Consider the mobile social experience
Lots of social media is already inherently pretty mobile. But there are a few small factors that, when given extra consideration, can make a big impact on your fans and followers. For example:
- Design a desktop header image for your social media sites that does double duty—make sure it will also look good with a mobile overlay.
- Check how your sites look on mobile periodically.
- Add images! An eye-grabbing image is a great way to transmit lots of information in a flash. Since they can appear in multiple aspect ratios, an image with info in the center will look best no matter how it’s viewed. (P.S. Buffer’s Pablo tool can help you create social media images fast!)
- Make it fun! Engage your mobile community by providing incentives for contributing photos or videos. Make it easy to contribute by using a unified hashtag for your campaign.
4. Expand your social media universe
You definitely don’t need to join every social network to be successful, but if you want to up your focus on mobile you could consider spending some time on emerging channels, many of which tend to have a mobile focus.
Create an Instagram presence; optimize your Foursquare account (be sure to check your reviews consistently!); experiment with Snapchat, Periscope, Blab, and even podcasts (most of which are listened to on mobile!). The social media universe is vast—and expanding rapidly!
5. Optimize share buttons and social logins
On mobile, things like signing in and sharing content can be a bit trickier. I know I’ve had the experience of being stuck trying to do both of those things on a mobile site.
A Gigya study found that 64% of people between the ages of 18 and 34 use social logins because they dislike spending the time to fill out registration forms.
So make it simple to sign in, buy and share—streamline the experience by optimizing your social logins and share buttons.
6. Add video
Video can be a great mobile strategy: Mobile users are 3 times as likely to view a video than desktop shoppers, and they watch video longer and share video more—92% of mobile video viewers say they share video. (Particularly if you can create a funny or unique clip–66% of respondents said they shared videos of this type.)
You don’t have to be a video professional to get going here—even a beginner with an iPhone can create an awesome, shareable video. (And with Buffer for Video, you can upload video once and share it everywhere!)
7. Try an SMS program
You probably don’t have time to read your entire Twitter timeline every day, but I bet you’re way more likely to read all your text messages! In fact, more than 90 percent of people read a text message within first three minutes.
So why not try an SMS program? Connect with your customers and offer customized content that takes advantage of their locations.
It might not be as dissimilar to social media as you might think. Similar to Twitter, you only have 160 characters to get your point across. Convince and Convert has a great guide for getting started.
3 Brands Leading The Way in Mobile Social
1. Buzzfeed: Mobile-first strategy
BuzzFeed is often on the forefront of social media trends, and mobile social is no exception.
A core element of their team is Buzzfeed Distributed, which focuses on making new original solely for mobile-forward platforms like Tumblr, Imgur, Instagram, Snapchat, Vine and messaging apps.
They also focus heavily on making sure each piece of content looks great on mobile, with a special preview function in their content management system that allows for mobile previews.
The result? A mobile-first traffic pattern that’s markedly different than the rest of the web’s: In 2014, 58 percent of mobile time spent on BuzzFeed came from mobile web vs. 42 percent on apps, in stark contrast to the 84 percent/16 percent app vs. mobile web split seen across the web overall.
P.S. If you don’t quite have a content management system as mobile-prepared as Buzzfeed’s, no worries! You can also try right clicking any piece of content you’re working on and use the “Inspect Element” in your browser (both Chrome or Firefox should work great!).
Even if your site is responsive, you’ll want to check the size and load time of photos, embeds, infographics, etc.
2. Dominos: Personalized experience on any device
With a lovely responsive site and a personalized customer experience for each device, Dominos is one of the leaders in the mobile social space.
Even beyond the basic mobile readiness, Dominos has embraced the idea that a craving for pizza can strike anywhere, and responded accordingly. With Dominos Anyware, you can order pizza from your Apple watch, your smart TV, or even by tweeting a pizza emoji. Pretty cool!
3. Zappos: Experimental customer connection
Zappos is among a handful of brands—including Sephora, Intuit, Starbucks, and others—that are exploring mobile not just as an element of an overall marketing strategy but as its own specific approach that caters to users along the entire journey.
For example, its Ask Zappos feature makes it easy to connect and ask a question from anywhere, so Zappos can be on a customer’s mind when they’re walking around town and see a great pair of shoes.
Over to you!
I hope this might have demystified mobile social a bit. I know this research has shown me some areas where Buffer can improve!
What cool stuff have you seen lately when it comes to mobile social? What strategies and tactics have been working well for you? What challenges have you discovered? I’d love to hear all about it in the comments!
And we’d love to see you Wednesday for our mobile social webinar!
The post The Advanced Guide to Mobile Social: Tools, Tactics and Inspiration appeared first on Social.
Not sure what happened but it will not start.
What I see is the Bail-brake is very close to the end and there is not enough movement when I pull it in order to start.
it is connected via a cable to some kind of a switch at the front right side of the lawn Mower, but this switch in not pulled enough when I pull the Bail-brake.
Any help will be appreciated.